A teaching resource from Box of Broadcasts aimed at increasing the employability of students from a number of degrees, including management and History. Topics covered include spotting opportunity, marketing, corporate social responsibility, product diversification and customer loyalty. Three sectors are examined: fashion and beauty, food and drink and IT.
From The Lug and Can Label Collection, which is part of the UC Davis library’s Archives and Special Collections. You can view more than 4,800 colourful 20th century labels from American fruit and vegetable cans and containers. Great for students of economic and advertising history.
A historic database of advertisements from Woman’s Exponent newspaper from 1872-1914, made available free online from Brigham Young University’s Harold B. Lee Library and Utah Digital Newspapers. It is possible to browse by date or industry. Includes many contemporary ads targeted at a female audience including clothes, fashion, education, and travel.
Who pays for adverts on Facebook? This free resource will have data for 7 years of all political and other advertising on Facebook and Instagram. Regular reports on trends will also be provided. It displays page creation dates, mergers with other pages, page name changes and where a page is managed from, and the option […]
Interesting analysis from NHS of a series of surveys. Sustain has produced publications which have focused on the marketing practices of junk food manufacturers to school children. Another factor is increasing size of packets. This Cochrane review from the University of Cambridge found using data from 72 studies and over 6,700 participants, showed that people consume more food and […]
As the winners of the Academy awards 2018 have been announced, here are some social science sites for locating materials on the economics of the Oscars. The Independent has an interesting section of facts on impacts on careers which was published in 2016. Statista has a fact file of data on the awards, which subscribers […]
Passport https://www2.le.ac.uk/library/find/databases/p/passportgmid have added Datagraphics and Context to their Market Reports and these could be very useful for student assignments and research. To find them, go to Passport’s home page and find Country reports: Datagraphics. Choose industry, product and country and press go. Results will display Datagraphics (which can be exported as images to PowerPoint). On tabs […]
Key Note has produced a suite of help videos; find them at https://www.keynote.co.uk//content/our-videos Key Note provides market reports for the UK market and 10 years’ financials for UK companies. It is also useful for people looking for a job in the UK in that it allows you to search for companies by geographical location, sector […]
Free to download from the Nielsen site a report on global trust in advertising. It considers whether people trust traditional media more than the internet online and mobile. Does it matter where they live or their age.
March of the modern makers: An industrial strategy for the creative industries An interesting report from the Institute for Public Policy Studies. The 70-page document considers the current state of the creative industries. These are defined as nine broad sub-sectors: advertising and marketing; architecture; crafts; design (including fashion); film, TV, video, radio and photography; IT, […]