This week the first prosecutions were made against adverts considered sexist by the new ASA code on gender stereotyping. See which adverts were penalised in this press report from the Guardian The Advertising Standards Authority website has the full text of the code and guidelines. Responses to the guidelines include: the Fawcett society which feels that […]
Who pays for adverts on Facebook? This free resource will have data for 7 years of all political and other advertising on Facebook and Instagram. Regular reports on trends will also be provided. It displays page creation dates, mergers with other pages, page name changes and where a page is managed from, and the option […]
Interesting analysis from NHS of a series of surveys. Sustain has produced publications which have focused on the marketing practices of junk food manufacturers to school children. Another factor is increasing size of packets. This Cochrane review from the University of Cambridge found using data from 72 studies and over 6,700 participants, showed that people consume more food and […]
As a move to greater transparency Facebook has launched this searchable database about political adverts appearing on Facebook and who is funding them. It covers US election spending. There are also statistical snapshots taken every week. Google transparency report also has a political ads section and Twitter has a list of political campaign advertisers.
Passport https://www2.le.ac.uk/library/find/databases/p/passportgmid have added Datagraphics and Context to their Market Reports and these could be very useful for student assignments and research. To find them, go to Passport’s home page and find Country reports: Datagraphics. Choose industry, product and country and press go. Results will display Datagraphics (which can be exported as images to PowerPoint). On tabs […]
Free access to this marvellous resource for social historians. The Irish adverts archive has been funded by the Broadcasting Authority of Ireland Archiving Funding Scheme and is made available via the IFI Irish Film Archive. It covers materials from the 1960s-1980s and has themes on consumers, food and drink and household and home. Fascinating insight […]
From January 2016 the New York Public library provides enhanced public domain access to its online collections which include thousands of stunning historical images. See this announcing blog post which has lists of possible uses: these include usage of bulk API data. A great example is this 5th Avenue now and then which compares 1911 […]
Political TV Ad Archive Just launched by the Internet Archive to provide a resource for the 2016 US elections. This fabulous free online digital library resource where reporters can find political TV ads from key primary states in the 2016 elections. Each ad has its own page with metadata files that can be downloaded by […]
Free to download from the Nielsen site a report on global trust in advertising. It considers whether people trust traditional media more than the internet online and mobile. Does it matter where they live or their age.
March of the modern makers: An industrial strategy for the creative industries An interesting report from the Institute for Public Policy Studies. The 70-page document considers the current state of the creative industries. These are defined as nine broad sub-sectors: advertising and marketing; architecture; crafts; design (including fashion); film, TV, video, radio and photography; IT, […]