Freely available on National Australian web service, Trove: http://trove.nla.gov.au/aww This title has one of the largest circulations of popular women’s magazines in Australia. Its archive is of great relevance for students and researchers of social history as it includes colour images and contemporary advertising. Which are fascinating for tracing women’s history, advertising and popular culture […]
WIPO’s Global Brand Database expands http://www.wipo.int/branddb/en/ Now includes the entire United States Patent and Trademark Office (USPTO) collection. Other additions Algeria, Australia, Canada, Egypt, Estonia, Morocco, Switzerland, United Arab Emirates and the United States. Find information on WIPO’s own data collections of international trademarks registered under the Madrid System; as well as appellations of origin […]
Middle Eastern Film Posters Digitization Initiative The Princeton University Digital Library Middle East film collections website contains 148 images (with Arabic texts) used to promote Arabic films. These items were acquired in Lebanon in 2008 and they advertise films released between 1935 and 2007. Useful for students of media, advertising and gender as many feature […]
BRAD Insight at http://www.bradtop100.co.uk/02-finance/ shows the 100 UK companies who spent the most on advertising in 2011.
Electad: http://electad.com/ An independent site which claims that it posts all examples from the different campaigns online. The site also indexes polls, tweets and interviews. Many newspapers also analyse the latest ads. See this example from the Washington Post. http://www.washingtonpost.com/wp-srv/special/politics/track-presidential-campaign-ads-2012/ If you are interested in ads, the Living room candidate enables you to view examples from […]
Resource of Outdoor Advertising Descriptions http://library.duke.edu/digitalcollections/outdoor_advertising/ Site maintained by Duke University. Free access to over 30,000 images of outdoor advertising and related topics. It is possible to search by company, product, place and date. They include iconic images for coca cola, Kellogg’s and cigarette brands. Also useful for those interested in the history of advertising […]
We now have access to the Journal of Cultural Economy from 2008 onwards. Find it on Leicester Elink. The journal contains useful articles on marketing and advertising, consumption and fashion.
The Wesleyan Media Project 2010 political advertising <http://election-ad.research.wesleyan.edu/ This website is a collaboration between Drs Erika Franklin Fowler (Wesleyan University), Michael M. Franz (Bowdoin College) and Travis N. Ridout (Washington State University). It is tracking political advertising in the USA Midterm elections 2010 with the ultimate aim of tracing all forthcoming federal and presidential elections. The […]