Ill Effects
A bi-weekly research-informed series on media “influences” hosted by academics Ben Litherland and Richard McCulloch. Each episode focuses on a specific media case study (often a controversial film, video game, artist, TV show, celebrity, toy, etc.) and examines the claims that have been made about its alleged “effects” on audiences/consumers. The first one includes barbie dolls […]
How many times a day do you check your phone?
According to the latest Ofcom communications report people in the UK now check their smartphones, on average, every 12 minutes of the waking day. Their press release also has a fascinating infographic comparing usage and consumption of media from 2008 and 2018 which shows startling changes over the last ten years. The full report covers […]
Consumer behaviour in the UK (Black Friday/Christmas)
PWC retail outlook has predictions for the UK economy It also has the results of a recent survey on predicted shopping/ consumer behaviour for Black Friday in 2017. The average amount people expect to spend on Black Friday this year is £200.
Passport Analysis for Marketing – Datagraphics
Passport https://www2.le.ac.uk/library/find/databases/p/passportgmid have added Datagraphics and Context to their Market Reports and these could be very useful for student assignments and research. To find them, go to Passport’s home page and find Country reports: Datagraphics. Choose industry, product and country and press go. Results will display Datagraphics (which can be exported as images to PowerPoint). On tabs […]
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