Equality, Diversity, and Inclusion Representations in Marketing Require more Attention to Context.
Brands can play an important role in fostering inclusion in our increasingly diverse societies. 38% of the respondents to a recent survey conducted by Adobe, said that they are more likely to purchase products and services from brands that show diversity in their advertisements.
Scaling Out: Thinking About Sustainability, Food and Fashion
Senior Lecturer in Cultural Production and Consumption at the School, Jennifer Smith Maguire, considers the outgrowths of a recent School based workshop Several years ago I bought a schizostylis coccinea ‘Jennifer’ plant. I was attracted by the promise of autumn colour, and — embarrassing to admit — the cultivar’s name. I hadn’t anticipated the astounding […]
Critical Management Studies is Coming Home
Deputy Head of School Professor Jo Brewis briefly outlines details of the thematic streams awaiting delegates of next summer’s 9th Critical Management Studies (CMS) Conference Martin Parker has already explained why Leicester’s management academics have regularly had the cheek to criticize the pervasiveness of managerialism. Managerialism, he argued, should not be seen as the natural […]
How to Sell Success, Failure and Fanaticism? Understand the Customer!
Georgios Patsiaouras, Lecturer in Marketing and Consumption at the School, draws sobering lessons from the popularity of the recent Hollywood Blockbuster, The Wolf of Wall Street. Martin Scorsese’s latest film is an adaptation of Jordan Belfort’s memoir of the same name. Critics have lamented the film’s unachieved goal of thematically and stylistically suffusing the fast […]
Thoresby Colliery and the Art of Minecraft
James Fitchett, Professor of Marketing and Consumer Research at the School, traces the historical evolution of socio-economic illness in a Midlands city UK Coal recently announced the closure of the last remaining coal mines in Britain. The proposal will see the pits face a phased shutdown, with UK Coal’s six surface mines being sold off […]
LEGO: The Anti-Corporate Corporation?*
Martin Parker, Professor and Culture and Organisation at the School, underlines the apparent paradox of the popularity of anti-corporate sentiment within contemporary culture. The tie-in merchandising costs HOW much?! julochka President Business is a bad guy. We know that because he is the chief executive of the Octan Corporation. He also has bad hair, control issues, […]
The Marketplace of Life? The Political-Economy of Emergent Water Markets
The frog does not drink up the pond in which he lives (American Indian Saying) In 1776 Adam Smith introduced the paradox of value: diamonds are much more expensive than water, even though water is essential to human survival. Smith’s paradox, at that time, appealed to his contemporaries as little other than a […]
Buy Nothing Day: Critical Management in Action
On the day after Black Friday, Jennifer Smith Maguire, Senior Lecturer in Cultural Production and Consumption at the School, discusses the goals and history of ‘Buy Nothing Day’. Saturday 30 November is ‘Buy Nothing Day’, an annual one-day event that invites us to step off the shopping treadmill and think critically about the place of […]
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