How to Sell Success, Failure and Fanaticism? Understand the Customer!
Georgios Patsiaouras, Lecturer in Marketing and Consumption at the School, draws sobering lessons from the popularity of the recent Hollywood Blockbuster, The Wolf of Wall Street. Martin Scorsese’s latest film is an adaptation of Jordan Belfort’s memoir of the same name. Critics have lamented the film’s unachieved goal of thematically and stylistically suffusing the fast […]
The Marketplace of Life? The Political-Economy of Emergent Water Markets
The frog does not drink up the pond in which he lives (American Indian Saying) In 1776 Adam Smith introduced the paradox of value: diamonds are much more expensive than water, even though water is essential to human survival. Smith’s paradox, at that time, appealed to his contemporaries as little other than a […]
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