Free access to this marvellous resource for social historians. The Irish adverts archive has been funded by the Broadcasting Authority of Ireland Archiving Funding Scheme and is made available via the IFI Irish Film Archive. It covers materials from the 1960s-1980s and has themes on consumers, food and drink and household and home. Fascinating insight into Irish culture changing social norms, brands and women’s roles. Interesting examples- this 1962 film on how to behave in church
For attitudes towards gender try Ponds Spray and stay to see how a hairspray advert presents women’s rights campaigners
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