According to the results from the 2016 Fawcett society state of the nation report only 4% men and 9% women polled labelled themselves as feminists. When asked to describe what the word meant to them a shocking 26% of the words used were negative e.g. irrelevant, bitchy, while 22% used positive terms such as strong-willed.
This was based on market research by Survation (http://survation.com/ ) who polled 8,165 UK residents aged 18+ between 30th November and 3rd December 2015. The survey was conducted via online panel. Other topics covered include attitudes towards gender equality and perceptions of gender identity.
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