How to Sell Success, Failure and Fanaticism? Understand the Customer!
Georgios Patsiaouras, Lecturer in Marketing and Consumption at the School, draws sobering lessons from the popularity of the recent Hollywood Blockbuster, The Wolf of Wall Street. Martin Scorsese’s latest film is an adaptation of Jordan Belfort’s memoir of the same name. Critics have lamented the film’s unachieved goal of thematically and stylistically suffusing the fast […]
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