Cider, the golden global glug.
Ethnographic research with craft cider-makers suggests that part of the authenticity of a craft cider derives from its staying true to the traditions of cider, as opposed to a “commercial cider”, a category often used by craft cider makers to distinguish their brew from those of lesser provenance. While I have discussed ambiguities in the […]
What is ‘commercial’ cider?
During the course of research into craft cider in Wales, I keep hearing the word ‘commercial’ used by the crafters. It is a common term used by craft cider makers operating at a range of scales, from garden cider makers to cider makers with successful ‘commercial’ businesses. ‘Commercial’ is typically used to differentiate between a […]
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