Starting to use social media tools like Facebook or Twitter or LinkedIn or SlideShare if you’ve not used them before can be a hard road to walk. It isn’t necessarily about learning to use them but the feeling of learning to use them in an open space, where mistakes can be seen by everyone, could be a distressing factor, and possibly why more and more people are holding back and not engaging with their colleagues or students online.
The presentation from Sidneyeve Matrix, Queens University, Ontatio, Canada, covers everything you and I need to consider when looking at our own digital impact, our ‘digital footprint’, and how we can effectively work with it so it works for, not against, us.
Sidneyeve Matrix – “Your Digital Impact: Online Professional
Branding Tools & Strategies for Academics”
There is also a good article on the LSE blog called “I’m an academic and desperately need an online presence, where do I start?” where each network is described in simple terms for those academics who want to engage with social media, and why. The article looks at Twitter, Facebook, Academia.edu, blogs, Prezi, Pinterest, etc.
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