Are we getting marketing wrong?
In my last post I came up with a bunch of basic rules on Spreading the word – what to do and what not to do. What if I was completely wrong? For ephemeral events, what if people mainly spot intriguing images in a sea of “stuff”? What if some of us are just […]
Spreading the word – what to do and what not to do
I regularly see notes about upcoming events, calls for papers, book launches and the like. I see many of these as do many other people. If you want to maximise my time and attention I have a few tips. Most of the time the more extra and unnecessary work I need to do, the less […]
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