Passport https://www2.le.ac.uk/library/find/databases/p/passportgmid have added Datagraphics and Context to their Market Reports and these could be very useful for student assignments and research. To find them, go to Passport’s home page and find Country reports: Datagraphics. Choose industry, product and country and press go. Results will display Datagraphics (which can be exported as images to PowerPoint). On tabs […]
Free access to this marvellous resource for social historians. The Irish adverts archive has been funded by the Broadcasting Authority of Ireland Archiving Funding Scheme and is made available via the IFI Irish Film Archive. It covers materials from the 1960s-1980s and has themes on consumers, food and drink and household and home. Fascinating insight […]
From January 2016 the New York Public library provides enhanced public domain access to its online collections which include thousands of stunning historical images. See this announcing blog post which has lists of possible uses: these include usage of bulk API data. A great example is this 5th Avenue now and then which compares 1911 […]
Political TV Ad Archive Just launched by the Internet Archive to provide a resource for the 2016 US elections. This fabulous free online digital library resource where reporters can find political TV ads from key primary states in the 2016 elections. Each ad has its own page with metadata files that can be downloaded by […]
Free to download from the Nielsen site a report on global trust in advertising. It considers whether people trust traditional media more than the internet online and mobile. Does it matter where they live or their age.
March of the modern makers: An industrial strategy for the creative industries An interesting report from the Institute for Public Policy Studies. The 70-page document considers the current state of the creative industries. These are defined as nine broad sub-sectors: advertising and marketing; architecture; crafts; design (including fashion); film, TV, video, radio and photography; IT, […]
Freely available on National Australian web service, Trove: http://trove.nla.gov.au/aww This title has one of the largest circulations of popular women’s magazines in Australia. Its archive is of great relevance for students and researchers of social history as it includes colour images and contemporary advertising. Which are fascinating for tracing women’s history, advertising and popular culture […]
WIPO’s Global Brand Database expands http://www.wipo.int/branddb/en/ Now includes the entire United States Patent and Trademark Office (USPTO) collection. Other additions Algeria, Australia, Canada, Egypt, Estonia, Morocco, Switzerland, United Arab Emirates and the United States. Find information on WIPO’s own data collections of international trademarks registered under the Madrid System; as well as appellations of origin […]
Middle Eastern Film Posters Digitization Initiative The Princeton University Digital Library Middle East film collections website contains 148 images (with Arabic texts) used to promote Arabic films. These items were acquired in Lebanon in 2008 and they advertise films released between 1935 and 2007. Useful for students of media, advertising and gender as many feature […]
BRAD Insight at http://www.bradtop100.co.uk/02-finance/ shows the 100 UK companies who spent the most on advertising in 2011.